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Why The HU.G |
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The marked planned increases in 4-star and
5-star accommodations over the next
decade, and a strong Saudi initiative to increase and encourage
Umrah participation
by a higher percentage of middle and upper class pilgrims,
coupled by an increased
pressure on Authorized Agents to perform in accordance with
stricter regulations, all
have placed growing demands on Tour Operators to provide
better services for both
Hajj and Umrah, and have created the need for Hotels and
Saudi servicing companies
to search for avenues to market their services to Tour Operators
worldwide.
Today, there are no significant wide-reach communication
avenues targeted to inform,
educate and allow Tour Operators to share their experiences,
and provide a global
forum for crosslearning to improve services and performance.
In addition, Saudi hotels
and service providers are left with only a handful of specialized
country Hajj and
Umrah show exhibits usually constrained to Turkey, Egypt,
Morocco, Indonesia, and
UAE. Leaving behind a large number of Tour Operators without
reach.
Pious Publishing, a division of Pious Capital Holding, has
created The HUG as a solution
in response to this growing demand for better communication
avenues capable of
reaching the largest number of top-tier Hajj and Umrah tour
operators, decision
makers, group leaders, and influencers around the world.
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